Portfolio

VMA has worked with numerous clients in a variety of industries; non-profit, telecommunications, health services, arts and entertainment, consulting services, and manufacturing. We have helped them in a variety of ways; customer research, market planning, internet strategy and marketing, customer service programs, print and on-line marketing and advertising. We cover all of this areas in two languages; Engish and Spanish. Our featured project will give you a sense of the work that we do.

Featured Project

On-Line Consumer Marketing:

Targetting U.S. Military Personnel Worldwide

Background: The client sells telecommunications services to individuals around the world. The Worldwide Military Marketing organization specializes in marketing and providing customer service to U.S. Military personnel around the world.

Problem: The marketing team wanted an eStrategy that served as a basis for the transformation of their on-line activity. That eStrategy had to translate into specific changes that boosted sales and improved on-line customer service.

Solution: Virtual worked closely with the client team to develop an eStrategy that was aligned with their Marketing Plans and capitalized on the e-opportunities to grow revenue and reduce cost in the delivery of product and services worldwide.

Specifically we:

• Conducted assessment of existing efforts and identified the opportunities and issues facing the marketing team.
• Documented results, findings, and recommendations. Managed the selection and on-going relationship with .com companies that target the U.S. Military consumers to market to these customers via banners, newsletters and direct email.
• Developed tools for tracking and reporting results and ROI. Managed the integration of customer care centers into e-mail customer service and on-line sales tools.
• Coordinated the on-line efforts of the marketing, advertising, web development and customer service teams to ensure that project milestones were met.

Some Results:

• Average orders per month increased 400%
• Marketing expenses were reduced 26% in the same time period
• Average order size increased by 38%
• Sales per Visitor increased from .5 to 3.5
• Customer Service savings covered 50% of the web site marketing costs.

A successful strategic initiative affects most, if not all aspects of your business:

• Finance
• IT
• Marketing
• Sales
• Management
• Customer Service
• Vendors

Some of our clients:

Lifespan / Rhode Island Hospital

Motif Magazine

SavingsRI

The Providence Journal

AT&T

BrainWaze Studios

Cox Communications

Cox Business Services

MetLife Auto & Home

Neighborhood Health Plan of Rhode Island

Urban Ventures

RIMES